Ford has recently introduced a groundbreaking digital driving experience for its Ford and Lincoln brands, revolutionizing the way we interact with our vehicles. This innovative system combines the infotainment system and the instrument cluster into a unified computing module, creating a seamless and user-friendly interface.
The new digital driving experience is powered by Android and Google, providing a range of features and functionalities. It also supports Apple CarPlay and Amazon Alexa, ensuring compatibility with different operating systems and voice assistants.
One of the key highlights of the system is the 48-inch 4K panoramic display, which acts as the centerpiece of the digital driving experience. Divided into three zones – Ford’s Essentials, Supporting Information, and glanceable widgets – the display provides a comprehensive view of critical dashboard metrics, navigation information, and customizable widgets for quick access to music, weather forecasts, and more.
The panoramic display aims to enhance the overall driving experience by making key information easily accessible at a glance. Its impressive size and brightness ensure excellent visibility, even in various lighting conditions.
The digital driving experience is built on an Android-based platform, referred to as “Google built-in.” This platform allows users to download and update individual apps directly from the Play Store, eliminating the need for full system updates for specific app fixes. This flexibility is a departure from traditional infotainment systems, offering a more user-centric approach.
Furthermore, the system supports both Android Auto and Apple CarPlay, giving users the freedom to choose their preferred operating system. This flexibility ensures that drivers can seamlessly integrate their smartphones and access their preferred apps and features while on the go.
Ford’s commitment to a voice-first experience is evident in the digital driving experience, which supports three different voice assistants – Google Assistant, Apple’s Siri, and Amazon’s Alexa. This integration allows drivers to interact with their vehicles using their preferred voice assistant, making the experience more personalized and convenient.
The integration with the Google Play Store opens up a world of possibilities for app partnerships and integrations. Ford is actively collaborating with developers to optimize apps for the connected driving experience, ensuring seamless usability on the console and panoramic display. This includes popular apps like video conferencing apps and gaming apps, such as Asphalt Nitro.
While the system supports a wide range of apps, it prioritizes safety by limiting access to apps requiring significant interaction when the vehicle is in motion. This ensures that drivers can focus on the road and minimize distractions, enhancing overall safety.
The new digital driving experience will debut on the all-new Lincoln Nautilus in 2024, with plans to expand to other Ford and Lincoln models in the future. To access the system’s full functionality, users will need to subscribe to the Ford or Lincoln Premium Connectivity plan, which provides access to 5G connectivity.
Overall, Ford’s digital driving experience represents a significant leap forward in automotive technology. With its futuristic interface, seamless app integration, and user-friendly features, it promises to enhance the driving experience for both drivers and passengers, offering a glimpse into the future of connected vehicles.
