The tech world is abuzz with excitement as rumors and leaks surrounding Samsung’s highly anticipated AR headset continue to circulate. Positioned as a potential competitor to the Apple Vision Pro, the device has gained significant attention. The latest development comes in the form of a trademark filing with the UK Intellectual Property Office (UKIPO), where Samsung has seemingly named its upcoming head-mounted wearable as the ‘Samsung Glasses.’
UKIPO has registered the Samsung Headset Trademark "Samsung Glasses"
It registered at November 10, and mass produced in December with 30,000 units. pic.twitter.com/x7C2UhOHbY
— Connor/콘어/コナー (@OreXda) November 23, 2023
However, it’s important to note that the ‘Samsung Glasses’ may not be the official name upon the product’s official announcement, leading to potential confusion among prospective buyers. A tipster has revealed that the initial shipment volume for the speculated ‘Samsung Glasses’ is expected to be a modest 30,000 units, suggesting a niche market positioning for the device.
The trademark number ‘UK00003947958,’ disclosed by @OreXda, points to the name ‘Samsung Glasses,’ but it is yet to be confirmed as the final title. The tipster also mentions that the trademark filing took place on November 10, with mass production scheduled for December.
Earlier reports indicated that the unnamed Samsung AR headset, codenamed ‘Infinite’ (muhan), would commence mass production in December, aiming for an unveiling at the second ‘Galaxy Unpacked’ event in the latter half of 2024. In contrast to the Apple Vision Pro, which is estimated to have 600,000 shipments in the coming year, Samsung seems to be anticipating a more conservative market reception for its AR headset, as reflected in the low initial shipment volume.
This strategic move could be driven by the belief that the AR headset may not gain widespread traction initially, allowing for a potentially higher price tag to offset the limited volume. Previous speculations suggested that Samsung had abandoned the development of a previous prototype for its AR headset, rumored to be powered by the Exynos 2200 and featuring a design considered less appealing compared to the Apple Vision Pro.
As a result, the launch of the revised product has been delayed, with expectations for a debut next year. While specific details remain undisclosed, it is evident that Samsung is making efforts to ensure a competitive and appealing AR headset that can stand up against its rivals.
It’s important to exercise caution when considering the ‘Samsung Glasses’ trademark, as it is possible that it may be associated with a different product unrelated to the AR headset. As the situation unfolds, more updates are expected to provide clarity and shed light on Samsung’s plans for its AR wearable.
In conclusion, the rumors and leaks surrounding Samsung’s rumored AR headset have generated significant anticipation among tech enthusiasts. While the device is expected to be named ‘Samsung Glasses,’ it’s important to await official confirmation. With a modest initial shipment volume and potential strategic positioning, Samsung is gearing up to compete in the AR headset market. Stay tuned for further updates as more information becomes available.
