Exciting news is coming from Bloomberg that Apple has now acquired a Canadian-based AI company DarwinAI. This will help to compete against Microsoft And Google for the Generative AI market.
After purchasing the company this year, Apple now creates a team from DarwinAI’s employees to make Generative AI more powerful and faster natively in the next version of the iPhone and maybe iPad. This acquisition will help Apple to run most AI tasks on devices rather than entirely depend on the cloud.
So previous reports may be true that Apple’s A18 pro chipset will only 10% performance boost compared to the previous A17 pro. Apple is now focusing on making the A18 pro chipset more powerful for AI-based related tasks rather than performance. To be honest 10% is still a good improvement if compared with how Google is doing with their Tensor CPU.
DarwinAI’s official website and all the social media accounts across various platforms are now offline. Alexander Wong, a popular AI researcher at the University of Waterloo, who helped to build DarwinAI is now the director of the AI group at Apple.
CEO of Apple, Tim Cook has promised that Apple will “break new ground” in AI this year 2024. This news will bring excitement for the upcoming WWDC 2024 in June, where the company will announce its iOS 18 which will feature is iPhone 16 series. Apple will expand generative AI capabilities in iPadOS and macOS
Even after acquiring the AI company, Apple is still lagging behind major tech peers like Google and Microsoft in the field of the generative AI market. If Apple wants to compete with them, it needs to tightly integrate AI services into its products.
